June 17, 2016

You know it's a "thing" when...

For many years, sewing has been hidden in the closet of the upscale fashion magazines. It's like anyone who sewed their own clothes was to be pitied, as the poor cousins of the ready-to-wear family.

For more than twenty years, I have heard the inevitable  "what do you mean, you sew your own bras?" and I always explain why we do. Then their eyes would glaze over....

However, today, not only did sewing make a huge leap forward into the public eye, but that leap was driven by the tiniest niche within the niche...bra-making! Yes, we arrived - we were featured in Vogue magazine!!!


Indeed! The prestigious magazine interviewed me a few weeks ago and today's the day it hit the stands (metaphorically speaking!) Many of my professional graduates, like Jodi Albanese, Mugsie of Renegade Lingerie, Norma of Orange Lingerie, Ruhee of Rubie's Bras, and of course, Mrs. Weaver of Mrs. Weaver's Finest were also interviewed for this article.

The name Vogue means "style" in French. Vogue was described by book critic Caroline Weber in a December 2006 edition of The New York Times as "the world's most influential fashion magazine": The publication claims to reach 11 million readers in the US and 12.5 million internationally. Furthermore, Anna Wintour, Vogue's editor-in-chief was described as one of the most powerful figures in fashion. 

So we are in good company! Sewing your own bras is a "thing" now! Maybe now when someone asks about bra-making, their answer will be "I heard about that! How do I learn too?"

You can read the whole article here.

Incidentally, the movie, "The Devil Wears Prada" starring Meryl Streep, has a story line loosely based on Wintour's work in the fashion magazine world. If you get a chance, it's a great look into the world behind the pages of the magazine.

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